Digital is central to building brand awareness in order to achieve the project objectives, various steps have to be undertaken. Examine, and if necessary refine, how the work is to be approached based on the overall direction given in the Project Brief, particularly within the Business Case.

Identify any constraints on time, money, quality and resource use or availability. Any industry standard that should apply to the project’s products, activities and or best practice. Investigate any security constraints that apply and look into the current thinking within the industry and apply these principles sparingly.