The flexible rules of digital projects
While all other media forms are restricted to a one-way flow of information from business to consumer, digital is a dialogue –it’s a conversation. Repeatable methodology is defined and built on best practice to ensure that everyone knows what to expect, where, why, how and when so we can pre-empt any on-coming impact. Being proactive, not reactive, are key to accommodating sudden, unexpected events. Organizations are becoming increasingly aware of the opportunities for adopting a project approach to the way that they address business change.