Advertising Agency Broadcast NotForProfit Telco

.:: PROJECT :: SPORT :: RELIEF :: 2018 ::.

KPI’s Q1 2018 – 11m+ web impressions, 300k+ iOS/Android appstore downloads and hit over 1billion accumulative steps on March 23 2018

    Ideation of user stories, business objectives and project goals, requirements gathering, brainstorming, story building, priority scheduling.
    Working with internal business teams; Technology, Fundraising, Data, Analytics, Design, UX, Brand Ambassadors to collectively manage device and platform deliverables
    Definition of user-experience, user journeys, workflows, wireframing and site-mapping
    Engaging with Technology/Industry Third Parties; BBC, Benevity, GooglePlay, ApplePay, Tictrac, Amazon Web Services and NCC.
    Day to Day project planning; setting achievable milestones, resource requests with Traffic
    Corporate CMS setup; Fundraising Datapoints, ‘Ringfencing’ Teams/Leagues Structures, Brand Guidelines requests and Corp OnBoarding
    Data scoping objectives to facilitate end-project reporting
    PM methodologies to include, Prince II and some agile; sprint backlogs, huddles & standups
    Analytics & Campaign metrics were defined and implemented with tracking datacodes including Kochava, iTunes Connect Analytics, Google Analytics, Firebase and Google Playstore datapoints.
    Relationship-building / steering committee / stakeholder management