The “Believe in me” integrated campaign champions children and the incredible things they can achieve with the right support.
The work was led by a 60-second TV ad produced by FCB Inferno which ran from September until November 2016. Other activity included online, DOOH, video-on-demand, cinema and print. Artist Lorde supplies the soundtrack with her rendition of ‘Tears for Fears’ Everybody Wants to Rule the World.
Barnardo’s honored service users, volunteers, staff members and others from the Black community as part of Black History Month to celebrate their contributions to the charity over the last 150 years. Working with Archives, Tech, Media, Creative, and Content teams across Barnardo’s to ascertain objectives , requirements and deployment within time and budget. Teams across the business include Carmen Hurst, David O’Sullivan, Faiza Ali, Ramona Aning, Francesca Bray, Meena Ganesh, Nina Clarke, David Appleton, Tim Alen.